Luxury Retail
Selfridges & Co
Taking a service-led retail experience to a new level for one of the world's most iconic stores.
- Year
- 2023
- Disciplines
- Leadership, Service Development, UX
Overview
Selfridges is a benchmark for retail experience. The work focused on raising the service-led, omnichannel experience to match the ambition of the brand.
The challenge
Bringing the magic of the store into every touchpoint. Connecting people, service and digital into one seamless experience.
Our approach
Design leadership across teams, mapping the service journey end to end, and shaping experiences that felt unmistakably Selfridges.
The outcome
A more joined-up, service-led experience that carries the brand's standard across every channel.
