Travel
Thomas Cook
Leading and supporting major experience initiatives across a global travel brand.
- Year
- 2022
- Disciplines
- UX/UI, Marketing Development
Overview
Thomas Cook is a household travel name. The work spanned UX/UI and marketing initiatives that helped customers plan and book with confidence.
The challenge
Turning a huge, complex travel proposition into experiences people found simple and reassuring.
Our approach
Hands-on UX/UI design and close collaboration with marketing to align experience and message across markets.
The outcome
Clearer, more confident journeys across a global travel brand's web and app experiences.
