Rare Dementia Support
A warm, accessible digital home for a specialist service supporting people living with rare dementias and their families.
- Year
- 2026
- Disciplines
- Brand, UX, Website & Build
Rare Dementia Support helps people living with rare forms of dementia, and the families and professionals around them, at what is often a frightening and isolating time.
The challenge was a familiar one for a specialist organisation: a great deal of important, complex information, and people who need to find exactly the right part of it quickly and calmly. Warmth and clarity mattered as much as accuracy.
We shaped a brand that feels human and hopeful rather than clinical, then rebuilt the experience around the people using it. Clear routes to the right support group, to education and to research, structured so that someone newly diagnosed and a seasoned professional can both find their footing. Accessibility was treated as a foundation, not an afterthought.
The result is a digital home that carries a serious, specialist mission with genuine warmth, and makes vital support easier to reach for the people who need it most.
